Chekr blog https://chekr.io/blog Researched writing on AI-generated creative quality, provenance, and the rules changing it. en Shipped without looking: what three years of public AI-creative fails have in common https://chekr.io/blog/shipped-without-looking-ai-creative-fails https://chekr.io/blog/shipped-without-looking-ai-creative-fails Fri, 10 Jul 2026 09:00:00 GMT From a third arm in a campaign platform to “KODAK ROMTOE” on an airport billboard: the public record of AI marketing failures 2023–2026, why it is always the same few defects, and the one habit that prevents them. The EU’s AI-content labeling rules arrive on 2 August. Here’s what marketing teams actually have to do. https://chekr.io/blog/eu-ai-act-labeling-ai-ads-august-2026 https://chekr.io/blog/eu-ai-act-labeling-ai-ads-august-2026 Fri, 10 Jul 2026 09:00:00 GMT From 2 August 2026, the EU AI Act requires businesses to disclose realistic AI-generated imagery. What Article 50 actually demands of marketing teams, what got delayed, and how to comply without killing your workflow.