IP & originality check
Know if your "original" creative already exists
Generative models are trained on existing work — and sometimes they hand it back barely changed. Publishing a creative that’s 85% identical to a stock photo or a competitor’s campaign is a legal and reputational risk you can’t see by looking. Chekr looks for you.
What IP risk looks like
- Compositions nearly identical to licensed stock imagery
- Products or scenes that mirror a competitor’s published campaign
- Recognisable trademarks and characters emerging in generations
- High web-similarity matches on images believed to be unique
- Style so close to a single artist that it invites takedowns
How Chekr checks it
Chekr runs a reverse-image web search on each creative, surfaces up to ten closest matches ranked by similarity, and buckets them: stock, competitor, trademark, general web. A plain-language risk summary tells you whether the overlap matters.
The strongest match travels with the creative as a possible-IP finding, so IP risk sits in the same review queue as visual defects — score-gated, pinned and reportable like everything else.
Frequently asked
Does a high similarity match mean copyright infringement?
Not automatically — similarity is evidence, not a verdict. Chekr gives you the match, its source and the similarity score so your team (or counsel) can decide with the facts in front of them.
Which sources are searched?
A web-scale reverse-image lookup covering stock libraries, editorial and the open web, with results bucketed into stock, competitor, trademark and web matches.
Can I compare the match side by side?
Yes — every match opens a side-by-side similarity view against your creative, with the overlap highlighted and a print-ready report one click away.