IP & originality check
Know if your "original" creative already exists
Reverse-image search can surface an existing photograph, a cropped derivative or another image of the same product. Chekr saves the sources and compares available images so you can review what actually matches.
What IP risk looks like
- Compositions nearly identical to licensed stock imagery
- Products or scenes that mirror a competitor’s published campaign
- Recognisable trademarks and characters emerging in generations
- High web-similarity matches on images believed to be unique
- Style so close to a single artist that it invites takedowns
How Chekr checks it
When enabled, Chekr saves full, partial and visually similar web results with their original image and page links. It visually compares up to three available candidate images with the creative.
Source evidence appears separately from visual defects. Missing, unavailable and completed searches remain distinct; a match or an empty search does not determine usage rights.
Frequently asked
Does a high similarity match mean copyright infringement?
No. Chekr reports retrieved sources and visual relationships, not infringement, ownership, licensing or permission.
Which sources are searched?
Google Cloud Vision web detection returns matching and visually similar images from its available web index. Coverage is incomplete and depends on what the service can retrieve.
Can I compare the match side by side?
The source comparison page shows your creative beside saved results and available archived previews. Original source links and the print-ready report remain available.