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Notes on AI creative,
and the rules catching up to it.

Researched, sourced writing — no press-release rewrites. RSS

10 Jul 2026 · 8 min read · Incidents · Brand safety Shipped without looking: what three years of public AI-creative fails have in common A third arm in a mayoral platform. Nineteen angry men. “KODAK ROMTOE” on a billboard. The catalogue of AI marketing fails keeps growing — and it is one story, told over and over. Read →10 Jul 2026 · 7 min read · Regulation · EU AI Act The EU’s AI-content labeling rules arrive on 2 August. Here’s what marketing teams actually have to do. In three weeks, disclosing realistic AI-generated imagery stops being a courtesy in the EU and becomes a legal obligation — one that lands on the advertiser, not the AI vendor. Read →