Brand compliance check
Your brand rules, enforced on every generated image
Generative tools remix whatever they’re given — including your logo, your palette and your claims. A slightly-wrong wordmark or an off-palette hero color erodes a brand faster than any single typo. Chekr checks each creative against the rules you define and blocks what breaks them.
What brand violations look like
- Logos redrawn with invented letterforms or wrong proportions
- Brand colors drifted off-palette during generation
- Banned words and claims appearing in generated copy
- Creatives generated in aspect ratios your channels don’t accept
- Overall integrity below the minimum score your brand allows
How Chekr checks it
The brand pass checks visual identity — logo integrity, palette adherence, typography consistency — and flags deviations with pins like any other defect.
On top of the visual check, your rule set enforces policy: per-defect block/warn thresholds, a minimum integrity score, allowed aspect ratios and a banned-terms list. Rules are edited on the Rules screen and applied on the next scan of every creative that uses the rule set.
Frequently asked
Where do the brand rules come from?
From you. Chekr ships a sensible global default; the Rules screen lets you set block/warn confidence thresholds per defect code, a minimum score, allowed aspect ratios and banned terms per brand.
Can different campaigns use different rules?
Creatives carry a rule-set id, and a scan can be run against a specific rule set — so a strict master-brand set and a looser social set can coexist.