AI creative QA for agencies
The QA gate between your AI workflow and your client’s logo
When an agency delivers AI-generated creative, two reputations ship with it: the client’s in public, and the agency’s in the contract. The Filippa K case made the stakes concrete — an agency-produced AI campaign near-copied two real photographs, the brand took the public damage, and the lawyers took over from there. A QA gate you can show is now part of the pitch.
What agencies need to catch before delivery
- Visual defects a client reviewer will find embarrassing — text, hands, artifacts
- Output sitting too close to existing photography, campaigns or stock
- Drift from the client’s brand guidelines across generated variants
- Missing or stripped provenance metadata where disclosure is required
- No audit trail proving the work was checked before handover
How Chekr checks it
Every deliverable runs through nine checks and comes back with pinned findings, severities and an integrity score. The reverse-image similarity check — the one that would have caught the Filippa K images — returns the closest online match per creative with a similarity score, before publication rather than after.
Findings and scores export as reports, so the QA step becomes something you hand the client alongside the work. Teams manage rounds in the review queue, dismiss accepted risks with a reason, and keep version history as the record.
Frequently asked
Who is liable when AI creative copies existing work — agency or brand?
Public liability lands on the publishing brand first; what happens next depends on the contract between brand and agency. Either way the cheapest outcome is catching proximity before delivery — a similarity check per hero image.
Can we white-label the QA report?
Reports are print-ready and client-presentable today; deeper branding options are on the roadmap. Most agencies attach the report to the delivery email as-is.
How does this fit a multi-client workflow?
Brand rulesets are configurable per campaign, so each client’s guidelines gate their own creatives, and the review queue keeps rounds and approvals separate.