The AI image QA checklist for marketing teams
AI image generation moved creative production from days to seconds — and quietly moved the bottleneck to review. If your team publishes generated creatives, you need a repeatable answer to one question: what exactly do we check before something ships? Here is the nine-point checklist we built Chekr around.
The nine checks
Each check below maps to a distinct failure mode of image models. Work through them in order — the early ones are the ones audiences screenshot.
- Text & typography — read every word the image contains, out loud. Garbled headlines are the most common shipped defect. (details)
- Anatomy & hands — count fingers, check joints, inspect teeth and ears at 100% zoom. (details)
- Artifacts — sweep for melted edges, smears and ghost objects, especially where objects meet. (details)
- Objects & physics — does everything rest, connect and reflect the way real objects do? (details)
- Texture & coherence — look for tiling patterns and style breaks across the frame. (details)
- Brand compliance — logo integrity, palette, banned claims, aspect ratios. (details)
- Lighting & shadow — one light story for the whole scene; contact shadows present. (details)
- Signal forensics & provenance — read Content Credentials, note the declared generator. (details)
- IP & originality — reverse-search the image; know your closest match before legal does. (details)
Score it, don’t vibe it
A checklist only works if it produces a decision. Give each failure a severity (critical blocks, major needs review, minor is a note), and set a minimum bar per channel — a hero placement should clear a higher bar than a story ad that lives for 24 hours.
This is the shape of Chekr’s integrity score: every creative gets 0–100 from the nine checks, your rule set defines block/warn thresholds per defect, and the queue sorts itself by what actually needs a human.
Make the fix cheaper than the argument
Most findings don’t need a debate; they need a regional fix. Regenerate the garbled headline, inpaint the extra finger, keep everything else. Re-check after fixing — a fix that lowers the overall score is a fix you reject.
Run the checklist on one of your own creatives with a free single-image check, or read how the full loop works on the Chekr homepage.