Brand safety for generative campaigns, without killing the speed
The point of generative creative is volume and speed; the risk is that volume and speed are exactly what breaks brand review. The answer isn’t a slower process with more approvers — it’s automated gates that catch the failure modes machines are good at catching, so humans only see the judgement calls.
The three risk classes
Generative campaigns fail in three distinct ways, and they need three distinct gates.
Defect risk: the image is visibly broken — garbled text, wrong anatomy, artifacts. This is a quality gate: scan every creative, block critical findings, queue majors for review.
Identity risk: the image is clean but off-brand — a redrawn logo, an off-palette hero, a banned claim generated into the copy. This is a rules gate: encode the brand book as thresholds and enforce it per scan, not per opinion.
Legal risk: the image is clean, on-brand — and 85% identical to a stock photo. This is an originality gate: reverse-search every creative and surface the closest match with a similarity score before publication, not after the takedown notice.
Provenance is becoming table stakes
Platforms and regulators are converging on disclosure for AI-generated media, and C2PA Content Credentials are the emerging mechanism. Reading provenance on everything you publish — which generator, declared AI or not — costs nothing and gives you an audit trail when someone asks. Chekr reads Content Credentials on every upload and shows the declared status next to the creative.
A workflow that scales
Generate freely. Scan everything the moment it lands — automatically, not as a favour someone remembers to do. Let the gates sort: cleared creatives ship, blocked creatives bounce back with pinned findings and one-click fixes, and the review queue holds only the genuine judgement calls.
Wire the output into where the team lives: a webhook posts scan results to Slack, the report page gives legal and clients a print-ready summary, and the API lets you gate a CI pipeline or a DAM ingest the same way. Start by checking a single creative free — it takes about four seconds.